tag:blogger.com,1999:blog-122479502024-03-19T12:28:00.141+08:00Rod C. Estrera's BlogAnonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.comBlogger41125tag:blogger.com,1999:blog-12247950.post-5012899542224555232014-07-25T14:57:00.000+08:002014-07-25T14:58:02.413+08:00"DON'T BE A DORK AT WORK" By Rod C. Estrera - 25 July 2014<div align="center" class="MsoNormal" style="text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP0g95guEPr7TiUloqRa_CN-AB8IavZqFfRolH8UUVjk29S3jC_kczKN2OqBsO6-WeSwXOHr8CAqkr2j1QX3VN6Imcmyyy2WNdmhJhUGvoWOJwc2GVvkYnQIgshRLXGwupBF1OXw/s1600/Sir+Rod+US+Portrait+-+ID.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP0g95guEPr7TiUloqRa_CN-AB8IavZqFfRolH8UUVjk29S3jC_kczKN2OqBsO6-WeSwXOHr8CAqkr2j1QX3VN6Imcmyyy2WNdmhJhUGvoWOJwc2GVvkYnQIgshRLXGwupBF1OXw/s1600/Sir+Rod+US+Portrait+-+ID.jpg" height="200" width="185" /></a><b><span style="font-size: 14pt;"><span style="color: #20124d;"></span></span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: #20124d;"><b><span style="font-size: 14pt;"><span style="color: #20124d;">Don’t Be A
Dork At Work</span></span></b></span></b></div>
<br />
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-size: 11pt;"><span style="color: #20124d;">By Rod C.
Estrera<o:p></o:p></span></span></b></div>
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<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in;">
<span style="color: #666666;"><b><span style="font-size: 11pt;">"DORK" –</span></b><span style="font-size: 11pt;"> Pronunciation: (<st1:country-region w:st="on">US</st1:country-region>) /d</span><span style="font-size: 11pt;">ɔːɹ</span><span style="font-size: 11pt;">k/ or (<st1:country-region w:st="on"><st1:place w:st="on">UK</st1:place></st1:country-region>) /d</span><span style="font-size: 11pt;">ɔː</span><span style="font-size: 11pt;">k/. Noun: Dork (Plural:
Dorks)<o:p></o:p></span></span></div>
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<span style="color: #666666;"><b><i><u>Definitions</u></i></b><i>:*<o:p></o:p></i></span></div>
<div style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<i><span style="font-size: 10pt;"><span style="color: #666666;">(obsolete,
vulgar, slang) A penis. [from the 20th Century]<o:p></o:p></span></span></i></div>
<div style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<i><span style="font-size: 11pt;"><span style="color: #666666;">(pejorative,
slang) A quirky, silly and/or stupid, socially inept person, or one who is out
of touch with contemporary trends. Often
confused with nerd and geek, but does not imply the same level of intelligence.
[from the 20th Century]<o:p></o:p></span></span></i></div>
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<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; text-align: justify;">
<i><span style="font-size: 11pt;"><span style="color: #666666;">Narrowly used
to indicate someone inept or out of touch, broadly used to mean simply “silly,
foolish”; compare doofus, twit.</span><span style="color: #20124d;"><o:p></o:p></span></span></i></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #20124d;">Despite its rather vulgar origins and
implications, the word “Dork” is now part of our modern vernacular, even at our
places of work, especially when used to refer to a colleague, be it a peer, a
subordinate or even a superior, who fits the definition above, but may not
necessarily be a total moron, imbecile or idiot.<o:p></o:p></span></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #20124d;">That word, and the whole topic in general,
actually arose during a recent informal gathering of friends and
associates. A number of those present
were complaining, or even griping, about their officemates whom they described
as not being absolutely stupid, but just mostly out-of-touch with reality,
generating irrelevant and unproductive output, statements and decisions.<o:p></o:p></span></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #20124d;">Our animated discussions on these grievances
necessitated an appropriate description or adjective. Hence, the word “Dork” sprang up. However, some of those present were not
entirely sure what the word actually meant, thus resulting in another spirited
debate. The definition stated above was
culled from a quick online research following that gathering and ultimately
shared with those present, who unanimously agreed on the choice of that word.<o:p></o:p></span></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #20124d;">Maybe I should have just let it go at that,
and be as satisfied as the others in finding the right word and using it
unsparingly whenever the need arose to refer to someone befitting that noun
and/or adjective. But now, the
obsessive-compulsive streak in me wanted to put even more meaning to the word
by putting together a basic list of traits and/or characteristics of a “Dork”
in a work environment. <o:p></o:p></span></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #20124d;">After a backyard research effort via a quick
survey among some of my friends and associates, who will remain anonymous for
now (lest they jeopardize their careers), the following are 10 items, any or
more of which constitute highly-irritating and annoying “Dorky” behavior that
we all, as much as possible, should not emulate at work. Interestingly, most of these items are more
relevant and applicable to leaders, managers and executives:</span></div>
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</div>
<ol>
<li><span style="color: #20124d; text-indent: -19.2pt;">Being in a constant state of denial regarding
serious long-term or recurring problems, hoping that these would just
eventually disappear someday;</span></li>
<li><span style="color: #20124d; text-indent: -19.2pt;">Lacking or having no ability to be proactive,
along with minimal planning skills, tending to simply be reactive towards one’s
circumstances or the turn of events;</span></li>
<li><span style="color: #20124d; text-indent: -19.2pt;">Obsession with irrelevant minutiae or topics
during meetings, especially when there are other crucial items that need to be
immediately tackled;</span></li>
<li><span style="color: #20124d; text-indent: -19.2pt;">Fixation with one’s gadgets or devices during
meetings, totally shutting-out those present;</span></li>
<li><span style="color: #20124d; text-indent: -19.2pt;">Having no sense of urgency, especially
during highly-critical conditions or in a crisis;</span></li>
<li><span style="color: #20124d; text-indent: -19.2pt;">Poor time management skills, especially when
being extremely late to meetings that he or she particularly organized or
called for;</span></li>
<li><span style="color: #20124d; text-indent: -19.2pt;">Poor meeting management skills, specifically
the ability to hold a meeting within a reasonable time frame, often digressing
too much from the agenda, or not even having a properly-prepared agenda in the
first place;</span></li>
<li><span style="color: #20124d; text-indent: -19.2pt;">Often takes perverse pleasure in intrigues,
gossip and office politics, even if he or she is not the primary source or an
active promoter of such;</span></li>
<li><span style="color: #20124d; text-indent: -19.2pt;">Is usually unable to rationally justify
one’s actions and/or decisions;</span></li>
<li><span style="color: #20124d; text-indent: -19.2pt;">Childish or bratty behavior as a means to
help ensure getting what one wants.</span></li>
</ol>
<span style="color: #20124d;">There are certainly many more traits, but
the above are the Top 10 that I gathered which I believe can and do severely
affect the growth, productivity and sustainable viability of any team,
organization or society, especially if any of these characteristics are
manifested by those in positions of leadership or authority.</span><br />
<div style="background: white; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<br /></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #20124d;">Therefore, if you want to get ahead in your
job and in your career, do yourself a real favor and don’t be a Dork at Work.<o:p></o:p></span></div>
<div style="background: white; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<span style="color: #20124d;"><br /></span></div>
<div style="background: white; margin: 0in 0in 0.0001pt; text-align: center;">
<span style="color: #20124d; font-size: x-small;"><b>####</b></span></div>
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<br /></div>
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<br /></div>
<div style="background: white; line-height: 120%; margin-bottom: .0001pt; margin: 0in;">
<b><i><span style="font-size: 10pt; line-height: 120%;"><span style="color: #666666;">* <u>Selected
Relevant Sources</u>:<o:p></o:p></span></span></i></b></div>
<div style="background: white; line-height: 120%; margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="background: white; line-height: 120%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<i><span style="font-size: 10pt; line-height: 120%;"><span style="color: #666666;">1. Wordorigins.org, Dave
Wilton, June 11, 2006. <o:p></o:p></span></span></i></div>
<div style="background: white; line-height: 120%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<i><span style="font-size: 10pt; line-height: 120%;"><span style="color: #666666;">2. Douglas Harper, Online
Etymology Dictionary (2001). <o:p></o:p></span></span></i></div>
<div style="background: white; line-height: 120%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<i><span style="font-size: 10pt; line-height: 120%;"><span style="color: #666666;">3. <st1:city w:st="on"><st1:place w:st="on">Lawrence</st1:place></st1:city> Poston, “Some Problems in the Study
of Campus Slang,” American Speech 39, No. 2 (May 1964) <o:p></o:p></span></span></i></div>
<div style="background: white; line-height: 120%; margin-bottom: .0001pt; margin: 0in; text-align: justify;">
<i><span style="font-size: 10pt; line-height: 120%;"><span style="color: #666666;">4. Historical Dictionary of
American Slang, v. 1, A-G, Edited by Jonathan Lighter (New York: Random House,
1994).</span></span></i></div>
Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-17480256502769145092013-10-04T16:40:00.000+08:002013-10-04T16:40:26.490+08:00CORPORATE COMMUNICATION AND PR 101 No. 008 - 04 October 2013 - THE C.C.P. FORMULA FOR CAREER SUCCESS IN COMMUNICATION - Part 2<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbVYBX7esAbYobKhybFMg4FyZDvhuQBLKtHXUgqv20VLeyUwYmkwn1B_tagMw0YNmMkDximt7_8CcfEjne96-i1L4oHOVfQVaquGCAam5jrxbk0A8G9XLwEkZUGx8iICPw60OJSw/s1600/Sir+Rod+US+Portrait+-+ID.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbVYBX7esAbYobKhybFMg4FyZDvhuQBLKtHXUgqv20VLeyUwYmkwn1B_tagMw0YNmMkDximt7_8CcfEjne96-i1L4oHOVfQVaquGCAam5jrxbk0A8G9XLwEkZUGx8iICPw60OJSw/s1600/Sir+Rod+US+Portrait+-+ID.jpg" height="200" width="184" /></a></div>
<br />
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-size: 14.5pt;"><span style="color: #20124d;">CORPORATE COMMUNICATION
& PR 101<o:p></o:p></span></span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #20124d;"><b><span style="font-size: 14.5pt;">(BACK TO
BASICS)</span></b><b><span style="font-size: 11pt;"> <o:p></o:p></span></b></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-size: 11pt;"><span style="color: #20124d;">By Rod C.
Estrera<o:p></o:p></span></span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-size: 13pt;"><span style="color: #20124d;">Issue No. 008
– 04 October 2013</span></span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-size: 13pt;"><span style="color: #20124d;"><br /></span></span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-size: 13pt;"><span style="color: #20124d;">The C.C.P. Formula
For Career Success In Communication – Part 2</span></span></b></div>
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<b><span style="font-size: 13pt;"><span style="color: #20124d;"><br /></span></span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="color: #20124d;"><br /></span></b></div>
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</div>
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</div>
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<b><span style="font-size: 11.5pt;"><span style="color: #073763;">HOPE ALL
CONTINUES TO BE WELL WITH YOU AND YOUR LOVED ONES!<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: center;">
<b><span style="font-size: 11.5pt;"><br /></span></b></div>
<br />
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</div>
<div class="MsoNormal">
<span style="font-size: 11pt;"><span style="color: #20124d;">Welcome back again! This is now the eighth issue of
my ongoing Blog Series on Basic Public Relations and Corporate Communication
lessons, tips and insights for Industry Professionals and interested
Non-Practitioners. Feel free to visit and re-visit the first to sixth issues (01,
04, 09, 15 & 22 July, 15 August and 12 September) here on my Blog Site.
Many thanks once more to the readers and followers who continue to send valuable
feedback and suggestions, either on this Blog or through comments on social
media. While I have been striving to do this at least every two weeks or, even
better, weekly, I again regret the long gap, which is, thankfully, at three
weeks this time, instead of the nearly one-month gap last time. Hope this has been worth the wait. <o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="color: #20124d;">In our last issue (Issue No. 7), we discussed the another
easy-to-remember acronym I personally created <b>– “C.C.P.” –</b> which is what I continuously and strongly espouse and
advocate among my college students and seminar participants if they want to
secure a worthwhile job or get ahead in their careers, more so for those in the
various Core Communication fields. I continue to teach three sets of <b>“C.C.P.”</b> acronyms. We previously tackled the Primary or First
Set, which is composed of:<o:p></o:p></span></span></div>
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<span style="color: #20124d;"><b><u><span style="font-size: 11pt;">C</span></u></b><b><span style="font-size: 11pt;">OMMUNICATION SKILLS, <u>C</u>RITICAL THINKING and <u>P</u>ASSION.
</span></b><span style="font-size: 11pt;"><o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="color: #20124d;">This time around we discuss the Second Set of <b>“C.C.P.”</b> – as follows: <o:p></o:p></span></span></div>
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<span style="color: #20124d;"><b><span style="font-size: 11pt;">C – CREATIVE
ABILITY – </span></b><span style="font-size: 11pt;">You
might think that you need to be “artistic” like the creative directors of an
advertising agency. On the contrary,
this refers to one’s ability to <b>“THINK
OUTSIDE THE BOX”</b> – certainly an over-used term, but still an in-demand
ability. If Critical Thinking refers to
analytical ability, thinking outside-the-box requires us to go beyond the
trite, tried-and-tested conventions that lock us inside our comfort zones.
Whether we like it or not, change will continue to be a universal constant. Our
audience, especially if they are today’s young and dynamic consumers, are
always on the lookout for something new, as proven by the ever-shortening
product life-cycle of electronic products, particularly mobile devices and/or
personal gadgets. “Creative” thus is not exclusive to being able to come up
with nice, sleek designs, but, more importantly, to anticipate and come up with
product solutions even before your audience needs and wants it. This is best
exemplified by the late Steve Jobs of Apple. More than being a technological
genius, his greater asset was his market vision and savvy. In the same way, we
Communication Professionals need to constantly defy conventions in the way we
communicate to effectively stand out and reach and connect with our audiences.
This ability is greatly needed when using Social Media which continues to get
more and more crowded and cluttered. <o:p></o:p></span></span></div>
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<span style="color: #20124d;"><b><span style="font-size: 11pt;">C – COLLABORATIVE
ATTITUDE – </span></b><span style="font-size: 11pt;">Sadly,
we presently live in a “Me First” world that foments a self-centered attitude
among today’s youth. Hence, many of us in the academe, including college
professors in Communication, continue to place a heavy premium in Group or Team
exercises throughout the semester, and not just in the Finals. In the real corporate
world, if you cannot be a Team Player, you’d have major problems getting things
done. However, this should still not get in the way of our “getting ahead” and
being successful individually in our respective careers. What hiring managers
look for are people who can excel both individually and collectively. Tying this
to the Creative Ability above, I can personally attest that many of great ideas
that I had been part of over the years were results of Team Effort. In today’s
highly competitive work environment, liking each other within a team can often
be a challenge. Hence, maturity and a healthy positive work attitude are
crucial in achieving Team Success.<o:p></o:p></span></span></div>
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<span style="color: #20124d;"><b><span style="font-size: 11pt;">P – PERSUASIVENESS
– </span></b><span style="font-size: 11pt;">As
Communicators, it is rather obvious that we are constantly advocating something
to our audiences, whether these are PR stakeholders or consumer markets. While
there may be some basically similarities to the skills and abilities of Sales
Professionals, the persuasive ability in Communicators is closer to those found
in Leadership Skills. A critical example of this is in Negotiating. Salespeople
negotiate deals to quickly move a product or service by promoting its features
and benefits (ONLY) in exchange for payment. Hence, selling is often referred
to us a “Push” strategy. When negotiating, Communication Professionals,
especially those in PR, strive to achieve mutual understanding through two-way
interaction. For those in the Advertising field, effective Persuasion comes in
the ability to develop highly-convincing material that ”Pulls” prospects toward
a company, product or service, with a minimum or absence of “hard-sell.” Bottom-line
for us Communicators is that, before we even attempt to persuade our
audience/s, we must sincerely respect them, especially their intelligence.<o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="color: #20124d;">Do continue to stay tuned for my next issue. We
will conclude this mini-series by taking up the third and remaining <b>“C.C.P.”</b> acronym. Again, I do hope
these easy-to-remember topics prove to be useful for both my fellow PR/Communication
Professionals and our Clients/Bosses. <o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="color: #20124d;">Thank you once more for your interest and patronage. As always, may we all have a fun and restful
weekend ahead! </span><o:p></o:p></span></div>
<br />
<br />
Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-40304855913698044582013-09-12T16:46:00.000+08:002013-09-12T16:49:26.794+08:00CORPORATE COMMUNICATION AND PR 101 No. 007 - 12 September 2013 - THE C.C.P. FORMULA FOR CAREER SUCCESS IN COMMUNICATION<div class="separator" style="clear: both; text-align: center;">
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<div align="center" class="MsoNormal">
<b><span style="font-size: 14.5pt;"><span style="color: #20124d;">CORPORATE COMMUNICATION
& PR 101<o:p></o:p></span></span></b></div>
<div align="center" class="MsoNormal">
<span style="color: #20124d;"><b><span style="font-size: 14.5pt;">(BACK TO
BASICS)</span></b><b><span style="font-size: 11pt;"> <o:p></o:p></span></b></span></div>
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<b><span style="font-size: 11pt;"><span style="color: #20124d;">By Rod C.
Estrera<o:p></o:p></span></span></b></div>
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<b><span style="font-size: 13pt;"><span style="color: #20124d;">Issue No. 007 – 12 September 2013</span></span></b></div>
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<b><span style="background-color: white; font-size: 13pt;"><span style="color: #20124d;">The C.C.P. Formula
For Career Success In Communication</span></span></b></div>
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<b><span style="font-size: 11.5pt;"><span style="color: #0b5394;">HOPE ALL
CONTINUES TO BE WELL WITH YOU AND YOUR LOVED ONES!<o:p></o:p></span></span></b></div>
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<span style="font-size: 11pt;"><span style="color: #351c75;">Welcome back again! This is now the seventh issue of
my ongoing Blog Series on Basic Public Relations and Corporate Communication
lessons, tips and insights for Industry Professionals and interested
Non-Practitioners. Feel free to visit and re-visit the first to sixth issues (01,
04, 09, 15 & 22 July and 15 August) here on my Blog Site. Many thanks once
more to the readers and followers who continue to send valuable feedback and
suggestions, either on this Blog or through comments on social media. I again
deeply regret the nearly one-month gap this time since my last issue. Indeed,
the interval between issues continues to get longer. I will endeavor to rectify
this. However, things continue to be highly-toxic at my regular day job. Like I
stated last time, I will do what I can to someday discuss the work challenges
we have been facing these last few months, since these fall within the
PR/Communication sphere. <o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="color: #351c75;">In our last issue (Issue No. 6), we discussed the <b>“A.C.E. Principle” </b>(or rather<b> “A.A. – C.C. – E. Principle”</b>)<b> </b>in Communication Planning. To recap,
this stands for:<o:p></o:p></span></span></div>
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<span style="color: #351c75;"><b><span style="font-size: 11pt;">AWARENESS, ACCEPTANCE,
CONVICTION, CONVERSION and ENDEARMENT. </span></b><span style="font-size: 11pt;"><o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="color: #351c75;">This time we take a look at another
easy-to-remember acronym I have personally created <b>– “C.C.P.” –</b> which is what I continuously and strongly espouse and
advocate among my college students and seminar participants if they want to
secure a worthwhile job or get ahead in their careers, more so for those in the
various Core Communication fields. To be
quite honest, I teach three sets of <b>“C.C.P.”</b>
acronyms, but for now, let us just focus on the Primary or First Set, as
follows:<o:p></o:p></span></span></div>
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<span style="color: #351c75;"><b><span style="font-size: 11pt;">C –
COMMUNICATION SKILLS – </span></b><span style="font-size: 11pt;">This is rather obvious, since we are in Communication. However,
when we refer to this aspect, we emphasize <b>“<st1:city w:st="on"><st1:place w:st="on"><u>Superior</u></st1:place></st1:city><u> and
value-added written, verbal and technical skills</u>.”</b> Let’s face it, given
today’s highly-competitive job market, the expectations are high when hiring
managers look for qualified candidates among the hundreds (sometimes even
thousands) of applicants lining up for every single open job position. Companies
and bosses today look for Communication Practitioners – even for Entry-Level
posts – who are “multi-skilled” and who excel in each skill, including but not
limited to: speechwriting, business correspondence writing/editing
(memos/letters), media/press relations and materials, audio-visual/multi-media
production (including video, photography and presentation and public speaking
skills), writing/editorial for publications (i.e., newsletters, annual reports,
brochures), corporate social responsibility (CSR) experience, reputation
management, employee/internal communication campaigns for HR support, and now
online communication (including web site content) and social media.<o:p></o:p></span></span></div>
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<span style="color: #351c75;"><b><span style="font-size: 11pt;">C – CRITICAL
THINKING – </span></b><span style="font-size: 11pt;">Sadly,
many students taking Communication courses often neglect to hone and harness
this key ability and just focus mainly on the tools of the trade, that is, the
communication skills listed above. Certainly, mastery of our core skills is a
must, but these should not be the only weapons in our arsenal. Company bosses
now look for Communication staff (again, at all job levels) who can quickly
“think on their feet” and be able to deeply analyze any given situation or
problem in today’s crisis-filled corporate world and provide almost immediate
viable recommendations and solutions. Thus, applicants/prospects get shocked
during job interviews when they are sometimes presented with difficult and even
bizarre or off-the-wall problems for them to analyze and solve on-the-spot, or
else! Responding nervously with a lame “But they didn’t teach that in college!”
will most likely result in the interviewer looking toward his or her door and
yelling “Next!”<o:p></o:p></span></span></div>
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<span style="color: #351c75;"><b><span style="font-size: 11pt;">P – PASSION –
</span></b><span style="font-size: 11pt;">It
sometimes pains me, both professionally and personally, when I experience
firsthand Communication students and PR and Advertising folks making pitches
and presentations in the most lackluster and boring way possible. It’s like
they’re saying, “How I wish I weren’t here!” Accept it and face it! We are in
the business of reaching out, persuading and convincing. If we don’t look and
sound like we love what we are doing, how do we expect others, especially our
audience to buy into whatever it is we are advocating? On the other hand,
Passion does not mean exaggeration or over-acting. It is equally irritating to
see and hear the same industry folks act like they ought to be performing in a
farce on a Broadway stage (unless you are pitching a new stage play) with their
over-enunciated delivery. Please, let’s keep things balanced by learning how to
properly manage our over-all “package” by using the appropriate energy level,
voice intonation/inflection, body language, posture and, yes, even our attire
and wardrobe. What we want to project is that: <b><u>WE LOVE AND RESPECT OUR CRAFT</u></b> and we want our audience and public
to appreciate it too.<o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="color: #351c75;">Do continue to stay tuned for my next issue,
hopefully much sooner than the overly long wait this time around. We will look take
up the other two sets of <b>“C.C.P.”</b>
acronyms. Again, I do hope these easy-to-remember topics prove to be useful for
both my fellow PR/Communication Professionals and our Clients/Bosses. <o:p></o:p></span></span></div>
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<span style="font-size: 11pt;"><span style="color: #351c75;">Thank you once more for your interest and patronage. As always, may we all have a great and
productive week and a fun and restful weekend ahead! </span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-21368762139441941872013-08-15T16:11:00.000+08:002013-08-15T16:17:35.276+08:00CORPORATE COMMUNICATION AND PR 101 No. 006 - 15 August 2013 - THE R.A.C.E. AND A.C.E. PRINCIPLES IN COMMUNICATION STRATEGY AND PLANNING<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilDiSA_IHkFGqAAsczSmtRtMHPBdqKle_C9S6M-kO4P_LlirOUIns-Cn0T32owGkZZrRzPDxD9-WA1F3LGRMKBTsS7wXxufWUhrqpO7pZon_tCVBV4v_KLVdFXbnLeUgmwyKouRw/s1600/Sir+Rod+US+Portrait+-+ID.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilDiSA_IHkFGqAAsczSmtRtMHPBdqKle_C9S6M-kO4P_LlirOUIns-Cn0T32owGkZZrRzPDxD9-WA1F3LGRMKBTsS7wXxufWUhrqpO7pZon_tCVBV4v_KLVdFXbnLeUgmwyKouRw/s1600/Sir+Rod+US+Portrait+-+ID.jpg" height="200" width="184" /></a></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 14.5pt;"><span style="color: #20124d;">CORPORATE COMMUNICATION
& PR 101<o:p></o:p></span></span></b></div>
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<span style="color: #20124d;"><b><span style="font-family: "Gill Sans MT"; font-size: 14.5pt;">(BACK TO
BASICS)</span></b><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"> <o:p></o:p></span></b></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">By Rod C.
Estrera<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;">Issue No. 006
– 15 August 2013</span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;"><br /></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;">The R.A.C.E. And A.C.E. Principles In Communication Strategy
And Planning</span></span></b></div>
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<b><span style="font-family: 'Gill Sans MT';"><span style="color: #0b5394;">HOPE ALL CONTINUES TO BE WELL WITH YOU AND YOUR LOVED ONES!<o:p></o:p></span></span></b></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Welcome back again! This is now the sixth issue of
my new Blog Series on Basic Public Relations and Corporate Communication
lessons, tips and insights for Industry Professionals and interested
Non-Practitioners. Feel free to visit and re-visit the first to fifth issues (01,
04, 09, 15 and 22 July) here on my Blog Site. Many thanks once more to the
readers who have sent feedback, either directly on this Blog or as comments on
my social media posts providing links to my Blog. I will do what I can to utilize
these. I do regret that this issue took
almost three weeks since the last one. Things have been rather toxic at my
regular day job. Someday, I may talk about it, but I have an internal policy to
avoid citing case studies from past and present employers, unless such
particulars are already public knowledge. If I do discuss these, I will only
deal with objective facts. <o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">In our last issue (Issue No. 5), we concluded <b>“The Four Key Questions”</b> that need to
be asked and addressed in the preparation of every Communication Plan, be it
for PR,<span style="background: white;"> Advertising, Marketing, Corporate
Communication, Special Events or even for Crisis Communication.</span> We then
segued to the development of our
Communication Plan and began to touch on the <b>Basic “R.A.C.E.” Formula</b>, as originally introduced by <b>John Marston</b> and reinforced by <b>Dennis Wilcox</b>, and recapped as follows:<o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Research (or the Listening
Stage) – </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">What
is the problem or situation?<o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Action (or Program
Planning) – </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">What
is going to be done about it?<o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Communication (or
Execution) – </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">How
will the audience/public be told?<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Evaluation – </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Was the audience reached
and what was/were the effect/s?<b> </b><o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Like I said last time, different organizations,
authors and executives utilize variations of the above, but <b>R.A.C.E.</b> will continue to be a
universal general outline. We will revert to and discuss the various aspects of
this formula every now and then, moving forward.<o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">What about the <b>“A.C.E.
Principle” </b>(or rather<b> “A.A. – C.C. –
E. Principle”</b>)<b> </b>in Communication
Planning I mentioned last time. As I have been teaching my college students
throughout the years, this acronym represents the escalating stages of what we
want to achieve with our audience (or target market, for marketing efforts). A
great number of my industry colleagues who use this principle, which stands for:<o:p></o:p></span></span></div>
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<span style="color: #20124d;"><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">A – AWARENESS.
</span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Obviously,
this first phase is the information stage to make our audience know or know
more about your product, company, politician or advocacy. This is followed by…<o:p></o:p></span></span></div>
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<span style="color: #20124d;"><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">A –
ACCEPTANCE. </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Our
goal here is to ensure, through effective persuasion, that not only does our
audience know, but also accept that we are promoting is valid (i.e., “I know
and accept that ‘Brand X’ Shampoo is a worthwhile product or that Mr. John
Smith is a potentially good Senate candidate, etc.).<o:p></o:p></span></span></div>
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<span style="color: #20124d;"><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">C –
CONVICTION. </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Once
our audience accepts what we are advocating, we next need to “convince” them to
purchase such a product or vote for our candidate, as the case may be. This is
the “call-to-action” that is key in all communication efforts and campaigns.
Our audience is now determined to act in our favor.<o:p></o:p></span></span></div>
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<span style="color: #20124d;"><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">C –
CONVERSION. </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">By
this time, our original or initial audience is now in the “word-of-mouth” or
“viral” phase. Instead of our relying on an expensive celebrity endorser, our
audience is now doing this for us by “spreading the good word” about us and
convincing their family, friends and colleagues to also patronize what we are
promoting.<o:p></o:p></span></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">E –
ENDEARMENT. </span></span></b><span style="font-family: 'Gill Sans MT'; font-size: 11pt;"><span style="color: #20124d;">Now,
all of the above are simply not enough. Our efforts should not stop there. We
should not be merely content with one-time actions or transactions. What’s next
then? In Marketing, this is referred to as the “Repeat Purchase.” Our target
market loves our product so much that they are willing to come back for more
(or more variants of our product). In politics, they are willing to re-elect
our candidate or see him/her in another or higher government post. Our
communication here involves both <b>reminder</b>
and <b>reinforcement</b>. Our audience
should not just return be</span><span style="color: #0c343d;">cause they have no choice, but </span><span style="color: #20124d;">more importantly
because they ardently and passionately wish to.<o:p></o:p></span></span></div>
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<span style="color: #20124d; font-family: "Gill Sans MT"; font-size: 11.0pt;">Do continue to stay tuned for my next issue in a
few days’ time, hopefully much sooner than the long wait for this issue. We
will look at another easy-to-remember acronym I have personally created <b>– “C.C.P.” –</b> which is what I
continuously and strongly espouse and advocate among my college students and
seminar participants if they want to secure a job or get ahead in their
careers, more so for those in the various Communication fields. Again, I do hope
these easy-to-remember topics prove to be useful for both my fellow PR/Communication
Professionals and our Clients/Bosses. <o:p></o:p></span></div>
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<span style="color: #20124d; font-family: "Gill Sans MT"; font-size: 11.0pt;">Thank you once more for your interest and patronage. As always, may we all have a great and
productive week and a fun and restful weekend ahead!</span></div>
Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-18004345627146686152013-07-23T05:04:00.000+08:002013-07-23T05:04:09.203+08:00CORPORATE COMMUNICATION AND PR 101 No. 005 - 22 July 2013 - THE FOUR KEY QUESTIONS (Part 4)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1HkcDON66Jc9kNNJrfALTiGPY1tyzBURWR_vGNEStTggHkb16aRcNJ9huJIbkVUki1MgmXfxoZ4pvHS6eUAJamGyoYlt-AQzSvxOZotQp6ALqX65DDRIIR0imriGm-FUyz9QE5w/s1600/Sir+Rod+US+Portrait+-+ID.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1HkcDON66Jc9kNNJrfALTiGPY1tyzBURWR_vGNEStTggHkb16aRcNJ9huJIbkVUki1MgmXfxoZ4pvHS6eUAJamGyoYlt-AQzSvxOZotQp6ALqX65DDRIIR0imriGm-FUyz9QE5w/s1600/Sir+Rod+US+Portrait+-+ID.jpg" height="200" width="184" /></a></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 14.5pt;"><span style="color: #20124d;">CORPORATE COMMUNICATION
& PR 101<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 14.5pt;"><span style="color: #20124d;">(BACK TO
BASICS)</span></span></b><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"> <o:p></o:p></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">By Rod C.
Estrera<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;">Issue No. 005
– 22 July 2013 </span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;">The Four Key Questions In Communication Planning (Part 4)</span></span></b><b><span style="font-family: "Gill Sans MT"; font-size: 4.0pt;"><o:p></o:p></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.5pt;"><span style="color: #073763;">I DO HOPE YOU
ALL HAD A BLESSED AND ENJOYABLE WEEKEND!</span><o:p></o:p></span></b></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Welcome back again! This is now the fifth issue of
my new Blog Series on Basic Public Relations and Corporate Communication
lessons, tips and insights for Industry Professionals and interested
Non-Practitioners. Feel free to visit and re-visit the first to fourth issues (01,
04, 09 and 15 July) here on my Blog Site. Many thanks to the readers who have
sent feedback, either directly on this Blog or as comments on my social media
posts providing links to my Blog. I will endeavor to integrate or adopt your
various suggestions. <o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">As started in our Issue No. 2, and to conclude in
this issue (Issue No. 5), we will discuss <b>“The
Four Key Questions”</b> that need to be asked and addressed in the preparation
of every Communication Plan, be it for PR, Advertising, Marketing, Corporate
Communication, Special Events or even for Crisis Communication. Again, these questions, which should serve as
the cornerstones of our Communication Research efforts even before an actual
Communication Plan is developed, are as follows:<o:p></o:p></span></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">1. Who is my audience?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">2. What do I want my audience to do?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">3. What perceptions guide their actions?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">4. How can I change their actions?<o:p></o:p></span></span></b></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">For this issue, we will now briefly discuss the fourth
and final question: <b>“How can I change
their actions?” </b>In other words, <b>“How
can I change behavior?”</b> This stage requires a certain degree of
psychological analysis and reflection that entails: <o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Identifying interventions. </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;"><o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Identifying actions and decisions. <o:p></o:p></span></b></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Canceling certain determinants.</span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;"> <o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;"><span style="color: #20124d;">How do we change
determinants to achieve the goal of behavior change? These are the
interventions that will be identified and used to affect or nullify certain
determinants and reinforce the message/s we want to present to our audience.
Thus, we finally come to the nitty-gritty of our campaign. This is where we identify specific actions
and decisions that will ultimately affect behavior. This is where we start
developing our Communication Plan.<o:p></o:p></span></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">The Basic
COMMUNICATION PLAN: The “R.A.C.E.” Formula –<o:p></o:p></span></span></b></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Different books and different companies/organizers
use varying formats in their Communication Plans (be these for PR, Marketing
Communication, Corporate Communication, Advertising or other efforts). Some of
these formats are more complicated or have much more steps than others. Regardless
of these differences, there is a universal structure that is consistently
present in almost all of the formats being used today. Originally introduced by
<b>John Marston</b> in his book <b>“The Nature Of Public Relations”</b> – and
echoed in <b>“Public Relations: Strategies
& Tactics”</b> by <b>Dennis Wilcox – </b>is
the easy-to-remember <b>“R.A.C.E.” Acronym
or Formula</b>. <o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">As emphasized in previous posts, Communication, including
Public Relations, is a strategic process. As such, it is a series of deliberate
actions, changes or functions that bring about a desired result. Essentially, <b>“R.A.C.E.”</b> means that a Communication
activity consists of the following four key elements:<o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Research (or the Listening
Stage) – </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">What
is the problem or situation?<o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Action (or Program
Planning) – </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">What
is going to be done about it?<o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Communication (or
Execution) – </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">How
will the audience/public be told?<o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Evaluation – </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Was the audience reached
and what was/were the effect/s?<b> </b><o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">While <b>“R.A.C.E.”</b>
is a handy acronym that has proven to be an effective mnemonic device, spelling
it out though makes for a rather weak battle cry for many PR/Communication
Professionals. I recall that some organizations/institutions preferred to
verbalize this as: <b>“LISTEN, PLAN.
COMMUNICATE and EVALUATE… because the Public must know!” </b>(Can you imagine
shouting “RESEARCH!” at a “rah-rah” or motivational gathering of communicators?
Doesn’t sound quite right, does it?)<o:p></o:p></span></span></div>
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<span style="color: #20124d;"><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"> </span><span style="font-family: "Gill Sans MT"; font-size: 6.0pt;"><o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Do continue to stay tuned for my next issue in a
few days’ time. We will delve a little more into the <b>“R.A.C.E. Formula”</b> and then take a look at what I call the <b>“A.C.E. Principle” </b>(or rather<b> “A.A. – C.C. – E. Principle”</b>)<b> </b>in Communication Planning. Again, I hope
these easy-to-remember topics prove to be useful for both my fellow PR/Communication
Professionals and our Clients/Bosses. <o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Some of our readers have requested for more
details, particularly actual case studies from my personal experience. Moving
forward, I will see what I can do vis-à-vis keeping these articles brief and
concise, even if it means breaking down topics over several posts. Please bear
in mind that an average of two of my weekly Blogs or posts represents items in the
outline or overview of topics that I would normally discuss during a typical three-hour
Saturday college class. In addition, I wish to be cautious with examples,
specially those involving former employers or principals. With everyone’s
indulgence, I will do what I can to weave my “safer” and more relevant personal
experiences and involvement, as appropriate and as needed.<o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Thank you once more for your interest and patronage. As always, may we all have a great and
productive week ahead! </span><o:p></o:p></span></div>
<br />Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-3515998504514255972013-07-16T04:20:00.001+08:002013-07-19T18:07:29.579+08:00CORPORATE COMMUNICATION AND PR 101 No. 004 - 15 July 2013 - THE FOUR KEY QUESTIONS (Part 3)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVBx3-w94rGoN_h-R6_OD44LrIFTSv4pLTrNsyn6O1LNhzbyNudQbj72nZy-9UfStqN5jEm7lMwAGn3eDvVGXeK0XHb2_JlIfIRvmToJTWotaRwiKSc9wlLpqY7G1zqDEGdGdMow/s1600/Sir+Rod+US+Portrait+-+ID.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVBx3-w94rGoN_h-R6_OD44LrIFTSv4pLTrNsyn6O1LNhzbyNudQbj72nZy-9UfStqN5jEm7lMwAGn3eDvVGXeK0XHb2_JlIfIRvmToJTWotaRwiKSc9wlLpqY7G1zqDEGdGdMow/s1600/Sir+Rod+US+Portrait+-+ID.jpg" height="200" width="184" /></a></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 14.5pt;"><span style="color: #20124d;">CORPORATE COMMUNICATION
& PR 101<o:p></o:p></span></span></b></div>
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<span style="color: #20124d;"><b><span style="font-family: "Gill Sans MT"; font-size: 14.5pt;">(BACK TO
BASICS)</span></b><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"> <o:p></o:p></span></b></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">By Rod C.
Estrera<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;">Issue No. 004
– 15 July 2013</span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;">The Four Key Questions In Communication Planning (Part 3)</span></span></b><b><span style="font-family: "Gill Sans MT"; font-size: 4.0pt;"><o:p></o:p></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.5pt;"><span style="color: #073763;">I DO HOPE YOU
ALL HAD A FUN AND RESTFUL WEEKEND!<o:p></o:p></span></span></b></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Welcome back once more! This is now the fourth
issue of my new Blog Series on Basic Public Relations and Corporate
Communication lessons, tips and insights for Industry Professionals and
interested Non-Practitioners. Feel free to visit and re-visit the first to
third issues (01, 04 and 09 July) here on my Blog Site.<o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">As started in our Issue No. 2, and to continue until
Issue No. 5, we will discuss <b>“The Four
Key Questions”</b> that need to be asked and addressed in the preparation of
every Communication Plan, be it for PR, Advertising, Marketing, Corporate
Communication, Special Events or even for Crisis Communication. Again, these questions, which should serve as
the cornerstones of our Communication Research efforts even before an actual
Communication Plan is developed, are as follows:<o:p></o:p></span></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">1. Who is my audience?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">2. What do I want my audience to do?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">3. What perceptions guide their actions?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">4. How can I change their actions?<o:p></o:p></span></span></b></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">For this issue, we will now tackle the third question: <b>“What perceptions guide their
actions?” </b>We need to take note of three basic factors as follows: <o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">First, we identify “incentives” to make them ultimately change
their behavior. </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;">This is the “What’s in it for me?” Factor.<o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Second, we need to constantly remember that effective
communication affects the determinants to ultimately influence behavior in our
favor. </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;">It’s not primarily the quantity, but the quality of
our communication efforts that really matter. <b><o:p></o:p></b></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Third, it is crucial for us to identify which determinants have
the biggest influence on audience behavior, and for us to devise a specific
effective strategy.</span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;"> We communicators often take pride in our “shotgun”
approach in doing things, hoping that one of our shots would make its mark. Like
true marksmen, we should not waste our shots, but make all of our shots
actually count. <o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Here are some factors in the <b>creation of audience perception</b>:<o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Perceived Benefits</span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">. Again, this is the
“What’s in it for me?” factor. This refers to what people WANT, and not
necessarily what they NEED. Behavioral changes are much easier if positive effects
are felt on a personal level. <o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Trust.</span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"> Trust is all about
support. We develop trust by giving out accurate facts, sometimes by using a
credible spokesperson, or even through the use of appropriate and tasteful
humor. Trust should never be ignored, most especially by government agencies or
big corporations. We thus need to verify if we have already been “branded” by a
negative stereotype in our audience’s mind (i.e., are we perceived as
trustworthy, reputable, honorable, etc., or not?). <o:p></o:p></span></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Perceived Benefits
and Trust –<o:p></o:p></span></span></b></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">These
are thus shaped by people’s experiences of our company or organization, and the
kind of information they have received about it. These are mostly on the
subconscious level and unclear to them why they like (or dislike) us.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 0.25in; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">To
change behavior, we have to dissect what forces have influenced them over time.
According to psychology experts, there are three major factors in the creation
of perception <b>– Learning, Feeling and
Doing.</b><o:p></o:p></span></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Method of
Learning –<o:p></o:p></span></span></b></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">This
is determined by the kind of information received. The <b>Three Sources of Learning</b> are: <b>Personal
Sources, Non-Personal and Direct</b>.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Of
the three, Personal Sources are the most effective. Communication campaigns
should not just center on news and press releases. We need to simulate the “personal
encounter” by getting opinion leaders – that is, people our publics trust – to
offer testimonials.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">We
need to shape our materials to get the public to talk about the topic among
themselves (i.e., creating a buzz, whether traditional or viral). It is not
enough that they read about the issue, they must also discuss it over dinner or
by the water cooler at the office.<o:p></o:p></span></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Timing of
Learning –<o:p></o:p></span></span></b></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Given
today’s information overload, people now tend to block out many messages to
focus on what they believe is important to them.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">It
is thus critical to time our communication messages to people when they are
most receptive.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">This
is where good research can help identify out “window period” to ensure our
message hits the mark.<o:p></o:p></span></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Feeling –<o:p></o:p></span></span></b></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">This
is one of the most important factors in the creation of a perception.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">We
all know that human beings are very subjective. Emotions color what we see, or
want to see.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">We
need to reach our audience/s and connect with them on both logical and
emotional levels, by translating key ideas into a language that will hit them
where it matters the most – their needs, their belief systems, and the things
that they value the most.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Our
messages should talk about how these will make our audience/s feel good.<o:p></o:p></span></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Doing –<o:p></o:p></span></span></b></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">When
people weigh different ideas or actions, they compute the various risks
involved. They say to themselves, “What will happen if I do this or that? What
will I have to give up?”<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Risks
include social risks (what other people will think), psychological risks
(comfort zones, self-image), physical risks (“Is it dangerous? How will it
affect my basic needs?), functional risks (“Is it convenient?”) and financial
risks (“How much it will it cost or set me back?”)<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">That
is why it is important for us to communicate to our audience/s that the
benefits outweigh the risks.<o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Do continue to stay tuned for my next issue in a
few days’ time for the <b>Fourth</b> of <b>“The Four Key Questions” – “How can I
change their actions?”</b> Again, I hope these easy-to-remember topics prove to
be useful for both my fellow PR/Communication Professionals and our
Clients/Bosses. <o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Thank you once more for your interest. May we all have a great and productive week
ahead!</span><o:p></o:p></span></div>
<br />Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-27610721234321805072013-07-09T20:24:00.000+08:002013-07-09T20:24:05.775+08:00CORPORATE COMMUNICATION AND PR 101 No. 003 - 09 July 2013 - THE FOUR KEY QUESTIONS (Part 2)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjue6mlUdJUhil3KI6p65VbEGzWJmCCriAHPG8n8-r-h8ejadfYYuFFBaG4m55ufmkd6kctsjywTtYT77zEwmMrRTh3fJWTT41eEzvNA4d_L81bj3ohlzIkobNouVEWQO1TVsVvQw/s1600/Sir+Rod+US+Portrait+-+ID.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjue6mlUdJUhil3KI6p65VbEGzWJmCCriAHPG8n8-r-h8ejadfYYuFFBaG4m55ufmkd6kctsjywTtYT77zEwmMrRTh3fJWTT41eEzvNA4d_L81bj3ohlzIkobNouVEWQO1TVsVvQw/s1600/Sir+Rod+US+Portrait+-+ID.jpg" height="200" width="184" /></a></div>
<br />
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<b><span style="font-family: "Gill Sans MT"; font-size: 14.5pt;"><span style="color: #20124d;">CORPORATE COMMUNICATION
& PR 101<o:p></o:p></span></span></b></div>
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<span style="color: #20124d;"><b><span style="font-family: "Gill Sans MT"; font-size: 14.5pt;">(BACK TO
BASICS)</span></b><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"> <o:p></o:p></span></b></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">By Rod C.
Estrera<o:p></o:p></span></span></b></div>
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<br /></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;">Issue No. 003
– 09 July 2013</span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;"><br /></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;">The Four Key Questions In Communication Planning (Part 2)</span></span></b><b><span style="font-family: "Gill Sans MT"; font-size: 4.0pt;"><o:p></o:p></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><br /></span></b></div>
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</div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.5pt;"><span style="color: #134f5c;">TO ALL MY
AMERICAN & U.S.-BASED FAMILY & FRIENDS, I DO HOPE YOU ALL HAD A
FANTASTIC FOURTH OF JULY CELEBRATION LAST WEEK!</span><o:p></o:p></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.5pt;"><span style="color: #20124d;"><br /></span></span></b></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Welcome back! This is now the <b>third issue</b> of my new
<b>Blog Series</b> on <b>Basic Public Relations and Corporate Communication</b> lessons, tips
and insights for Industry Professionals and interested Non-Practitioners. Feel
free to visit and re-visit the first and second issues (01 / 04 July) here on
my Blog Site.<o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">As started in our last issue, and to continue until
Issue No. 5, we will discuss <b>“The Four
Key Questions”</b> that need to be asked and addressed in the preparation of
every Communication Plan, be it for PR, Advertising, Marketing, Corporate
Communication, Special Events or even for Crisis Communication. Again, these questions, which should serve as
the cornerstones of our Communication Research efforts even before an actual
Communication Plan is developed, are as follows:<o:p></o:p></span></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">1. Who is my audience?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">2. What do I want my audience to do?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">3. What perceptions guide their actions?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">4. How can I change their actions?<o:p></o:p></span></span></b></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">For this issue, we will now tackle the second
question: <b>“What do I want my audience to
do?” </b>We need to undertake a rather complex process as follows: <o:p></o:p></span></span></div>
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<div class="MsoNormal" style="margin-left: 0.25in; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 11.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">First, we define the desired perception and behavior. </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;">This
is the “Behavior Modification” aspect of Communication; that is, identifying
how we want our audience to change their behavior. Every cause has an objective
to achieve, involving achieving changes in people. In this stage, we identify
the things that we want to sell to our audience (whether these are tangible
products, services, institutions, personalities or even ideas).<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 11.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Second, we look at the determinants of behavior. </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;">Here,
we study competing/competitive behavior – the competitive scenario, the
competitors’ edge over us and competitors’ resources to drive their equity.
After this, we find out what our audience likes and dislikes about us,
vis-à-vis our own efforts to improve their perception of us. We then find out
what makes it easy or hard. Intervening factors may include confusion,
miscommunication and even our own “corporate will.” Added to this is who
approves or disapproves it – is it our internal stakeholders (e.g., management),
our market/s, our government stakeholders/regulators, or a combination of the
three? <b><o:p></o:p></b></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 11.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Third, we make use of the appropriate validating planning tools.
</span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;">This is where we create a “research mix” (the best combination of
research techniques) – whether we use straight factual research, surveys and/or
focus group discussions (FGD). <o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Before we proceed to the next steps, here are some
important tips to remember whenever we develop communication plans:<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Audience action is what
counts</span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">. At
the end of the day, that is the bottom line (whether we are persuading them to
buy a bottle of shampoo, select a particular hair salon, vote for a politician
or subscribe to a new ideology).<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">What looks simple to us may
be complicated to our audience.</span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"> All of our strategies and messages need to be
simple for them to understand and appreciate. <o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Make it irresistible for
our audience to act.</span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">
Let’s face it; with all of the competitive “noise” out there, our messages and
calls-to-action must stand out, while being convincing and compelling.<o:p></o:p></span></span></div>
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</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Make the actions seem for
their own best interests. </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">From the point of view of any audience, it will always be,
“What’s in it for me?” If whatever we offer does not seem beneficial in any
way, then we will need to re-evaluate not only our strategies, but perhaps even
our product/service/idea itself.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">The harder the campaign,
the more comprehensive it must be.</span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"> This goes without saying. If we are managing the
communication efforts of a major, national political campaign, then our
strategies and tactics must run the entire gamut of the communication spectrum
– from the traditional to today’s complex social media platforms.<o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Do continue to stay tuned for my next issue in a
few days’ time for the <b>Third</b> of <b>“The Four Key Questions” – “What perceptions
guide their actions?”</b> Again, I hope these easy-to-remember topics prove to be
useful for both my fellow PR/Communication Professionals and our
Clients/Bosses. <o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Thank you once more for your interest. May we all continue to have a great and
productive week ahead! </span><o:p></o:p></span></div>
<br />
<br />
Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-40627707223792727222013-07-04T17:15:00.000+08:002013-07-04T17:21:27.320+08:00CORPORATE COMMUNICATION AND PR 101 No. 002 - 04 July 2013 - THE FOUR KEY QUESTIONS<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbLaB2TeFueFGW7ONw1n4T_yiF3fZ8DXPX6el2vxm-Gv4sXD4a2gOADfrp3X77x6NxidR0bGwZ-lI81rd_cM8wbuMNhPBR4V3BfeanS-m7j9fIYDgLCZhnlV1iC63sG8nzg2-Qcg/s565/Sir+Rod+US+Portrait+-+ID.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="color: #20124d;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbLaB2TeFueFGW7ONw1n4T_yiF3fZ8DXPX6el2vxm-Gv4sXD4a2gOADfrp3X77x6NxidR0bGwZ-lI81rd_cM8wbuMNhPBR4V3BfeanS-m7j9fIYDgLCZhnlV1iC63sG8nzg2-Qcg/s565/Sir+Rod+US+Portrait+-+ID.jpg" height="200" width="184" /></span></a></td></tr>
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<span style="color: #20124d;"><b style="text-align: center;"><span style="font-family: 'Gill Sans MT'; font-size: 14.5pt;"> </span><span style="font-family: 'Gill Sans MT';">CORPORATE COMMUNICATION
& PR 101</span></b>
</span><br />
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<span style="color: #20124d;"><b><span style="font-family: 'Gill Sans MT';">(BACK TO
BASICS)</span></b><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"> <o:p></o:p></span></b></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">By Rod C.
Estrera<o:p></o:p></span></span></b></div>
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<span style="color: #20124d;"><b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;">Issue No. 002
– 04 July 2013</span></b></span></div>
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<span style="color: #20124d;"><b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><br /></span></b></span></div>
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<span style="color: #20124d;"><b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;">The Four Key Questions In Communication Planning</span></b></span></div>
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<b style="text-align: center;"><span style="font-family: 'Gill Sans MT';"><span style="color: #073763;">HAPPY 4TH OF JULY TO ALL MY AMERICAN & US-BASED FAMILY & FRIENDS!</span></span></b></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;"><br /></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Welcome back! I do hope you all were able to catch
on July 1 the first issue of my new Blog Series on Basic Public Relations and
Corporate Communication lessons, tips and insights for Industry Professionals
and interested Non-Practitioners. Feel free to visit and re-visit the first issue
– which differentiated “Communication” from “Communications” – at:</span><o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><a href="http://rodestrera.blogspot.com/2013/07/corporate-communication-pr-101-by-rod-c.html"><span style="color: blue;">http://rodestrera.blogspot.com/2013/07/corporate-communication-pr-101-by-rod-c.html</span></a>.<o:p></o:p></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Meanwhile, as previously promised and appropriate
for the Fourth of July Celebration, beginning this second issue and up to the
fifth, we will discuss <b>“The Four Key
Questions”</b> that need to be asked and addressed in the preparation of every
Communication Plan, be it for PR, Advertising, Marketing, Corporate
Communication, Special Events or even for Crisis Communication. These questions, which should serve as the
cornerstones of our Communication Research efforts even before an actual
Communication Plan is developed, are as follows:<o:p></o:p></span></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">1. Who is my audience?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">2. What do I want my audience to do?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">3. What perceptions guide their actions?<o:p></o:p></span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">4. How can I change their actions?<o:p></o:p></span></span></b></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">For this issue, let’s focus on the first question: <b>“Who is my audience?” </b>In fact, in
today’s multi-faceted, multi-media and multi-stakeholder world, it would be
more appropriate to rephrase this to <b>“Who
are my audiences?”</b> To help understand and address this first key question, we
would need to review and apply the following three aspects:</span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 11.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><!--[endif]--><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">First, we obviously need to <u>know who they are</u>. </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;">We
must correctly identify the target or targets of our communication plan to
tailor fit our strategies. Incorrect audience identification – or wrong
assumptions on their lifestyle, belief system, or needs – will make our efforts
ineffective;<b><o:p></o:p></b></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 11.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Second, we should <u>identify likes, dislikes and problems</u>.
</span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;">Here, we must endeavor to understand audience needs and wants, and know
them inside and out – to better persuade them to act or prevent them from
acting (as dictated by our communication objectives); and<b><o:p></o:p></b></span></span></div>
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<!--[if !supportLists]--><span style="color: #20124d;"><span style="font-family: Symbol; font-size: 11.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt;"> </span></span><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;">Third, we need to <u>segment our audience</u>. </span></b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt; mso-bidi-font-weight: bold;">This
is where we strategically break down our publics into different groups based on
common characteristics, to respond similarly to our campaign. We must keep in
mind, however, that segmentation is deliberate and not a random classification
of people.</span></span></div>
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<span style="color: #20124d; font-family: 'Gill Sans MT'; font-size: 11pt; text-indent: -0.25in;"><br /></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Do continue to stay tuned for my next issue in a
few days’ time for the <b>Second</b> of <b>“The Four Key Questions” – “What do I want
my audience to do?”</b> Again, I hope these easy-to-remember topics prove to be
useful for both my fellow PR/Communication Professionals and our
Clients/Bosses. <o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">Thank you once more for your interest. </span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;"><br /></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;"><b>May you all have a great and productive week,
a very Happy and Blessed 237<sup>th</sup> U.S. Independence Day Celebration and
a fun and restful weekend ahead! </b></span><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-35701955564174587122013-07-01T17:35:00.000+08:002013-07-01T17:35:46.693+08:00CORPORATE COMMUNICATION & PR 101 - By Rod C. Estrera - No. 001 - 01 July 2013 - Communication vs. Communications<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWc3rMuaRUZZq3R0d4eNjd3r_hjQ7Bo967_FGoLTmFoN-WU-95O4l5kTG4ul0L6Q0POGDQZu61f981WVBsHNsEhXO1iMFzJKwX4fKBs6Pz1FiMPE6msjgvPjvkHBOlh6vkhZqlHA/s565/Sir+Rod+US+Portrait+-+ID.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWc3rMuaRUZZq3R0d4eNjd3r_hjQ7Bo967_FGoLTmFoN-WU-95O4l5kTG4ul0L6Q0POGDQZu61f981WVBsHNsEhXO1iMFzJKwX4fKBs6Pz1FiMPE6msjgvPjvkHBOlh6vkhZqlHA/s565/Sir+Rod+US+Portrait+-+ID.jpg" height="200" width="184" /></a></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 14.5pt;"><br /></span></b></div>
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<b><span style="font-family: 'Gill Sans MT';"><span style="color: #20124d;">CORPORATE COMMUNICATION
& PR 101</span></span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #20124d;"><b><span style="font-family: 'Gill Sans MT';">(BACK TO
BASICS)</span></b><b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"> <o:p></o:p></span></b></span></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #20124d;">By Rod C.
Estrera<o:p></o:p></span></span></b></div>
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<br /></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;">No. 001
– 01 July 2013 </span></span></b></div>
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<b><span style="font-family: "Gill Sans MT"; font-size: 13.0pt;"><span style="color: #20124d;"><br /></span></span></b></div>
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<b><span style="font-family: 'Gill Sans MT';"><span style="font-size: large;"><span style="color: #20124d;">Communication vs. Communications</span><o:p></o:p></span></span></b></div>
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<b><span style="font-family: 'Gill Sans MT'; font-size: 11.5pt;"><span style="color: #073763;"><br /></span></span></b></div>
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<b><span style="font-family: 'Gill Sans MT'; font-size: 11.5pt;"><span style="color: #073763;">I’M BACK IN THE BLOGOSPHERE!</span></span></b></div>
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<span style="font-family: 'Gill Sans MT'; font-size: 11pt;"><span style="color: #351c75;">It has been over seven years since I last posted on
my eight year old Blog Site. I was not
even sure if the site was still fully operational. But, lo and behold, upon checking this past
weekend, I was pleasantly surprised to find all of my past entries still intact
and my account totally accessible.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #351c75;">So, why am I back? As many of my colleagues in the local PR/Communication Industry and the
Academe know, I have decided to take a sabbatical from teaching after seven
straight years of doing so at <st1:place w:st="on"><st1:placename w:st="on">Miriam</st1:placename>
<st1:placename w:st="on">College</st1:placename></st1:place>, where I taught
Basic PR and Marketing to Junior and Senior Bachelor of Arts in Communication
Majors on Saturdays.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #351c75;">I must admit that I sometimes miss the weekly
ritual of wearing a different hat from my regular PR executive role on
weekdays. However, current increased
demands and workload at my day job require me to now have two full weekend days
for rest, recreation, physical fitness and spiritual renewal.<o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #351c75;">Thus, in lieu of live teaching before actual
students this school year, and to keep my academic muscles active, I have
decided to publish simple, back-to-basics lessons, tips and even personal
insights on Public Relations and Corporate Communication, which have
consistently been my core areas of expertise and experience over the past
30-or-so years.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #351c75;">Moving forward, I will endeavor to post at least
one brief article every week, focusing on one or two easy-to-remember topics
that hopefully would be useful for both my fellow PR/Communication
Professionals and our Clients/Bosses. <o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #351c75;">For this first issue, we will compare <b>“COMMUNICATION”</b> and <b>“COMMUNICATIONS”</b> – two terms that are
often interchanged, not only by the general public but also by fellow industry
practitioners.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #351c75;">So is there really a difference? There sure is – a really big one.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #351c75;">Let’s start with <b>“COMMUNICATIONS”</b> <b>(With the
“S”)</b>. This refers to the <b>MEANS</b> or <b>HARDWARE</b>, that is,
the tools, media, technology and resources of implementation – such as TV,
Radio, Telephone, Mobile Phone, and now Tablets and Android Devices, etc. That’s why we say “Telecommunications”
(instead of Telecommunication) and “Broadcast Communications” since these are
tools (or tactics)<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #351c75;">However, <b>“COMMUNICATION”</b>
<b>(Without the “S”)</b> refers to the <b>PROCESS</b> of strategizing,
informing, persuading and motivating to achieve objectives. Hence, we say “Communication Plan” (and not
Communications Plan). As a mnemonic
device to help us remember this distinction, let’s ask ourselves, “Where did
the ‘S’ go in the word ‘Communication’?” Our reply then is that “the Letter ‘S’ went to the word <b>‘STRATEGY’</b>.” Thus, a Corporate Communication Department or
Function in a company is more concerned with Communication Strategies than
simply being artisans and craftspeople.<o:p></o:p></span></span></div>
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<span style="font-family: "Gill Sans MT"; font-size: 11.0pt;"><span style="color: #351c75;">I do hope you’ve found the above useful. Do stay tuned as I publish my next issue a
few days from now. We will begin a
series on <b>“The Four Key Questions”</b>
that need to be asked and addressed in the preparation of every Communication
Plan. Thank you for your interest and
have a great and productive week ahead!</span><o:p></o:p></span></div>
<br />
Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.comtag:blogger.com,1999:blog-12247950.post-1142581469733365832006-03-17T15:39:00.000+08:002006-03-17T15:44:29.733+08:00Tasha At 1 Year & 11 Months - In Tagaytay<a href="http://photos1.blogger.com/blogger/5631/1028/1600/Picture%20306.jpg"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/5631/1028/320/Picture%20306.jpg" border="0" /></a><br /><a href="http://photos1.blogger.com/blogger/5631/1028/1600/Picture%20307.jpg"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/5631/1028/320/Picture%20307.jpg" border="0" /></a><br /><a href="http://photos1.blogger.com/blogger/5631/1028/1600/Picture%20303.jpg"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/5631/1028/320/Picture%20303.0.jpg" border="0" /></a><br /><a href="http://photos1.blogger.com/blogger/5631/1028/1600/Picture%20305.jpg"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/5631/1028/320/Picture%20305.0.jpg" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1142581071006767012006-03-17T15:34:00.000+08:002006-03-17T15:37:51.006+08:00Tasha At 1 Year & 10 Months<a href="http://photos1.blogger.com/blogger/5631/1028/1600/Picture%20064.jpg"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/5631/1028/320/Picture%20064.0.jpg" border="0" /></a><br /><a href="http://photos1.blogger.com/blogger/5631/1028/1600/Picture%20065.jpg"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/5631/1028/320/Picture%20065.0.jpg" border="0" /></a><br /><a href="http://photos1.blogger.com/blogger/5631/1028/1600/Picture%20067.jpg"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/5631/1028/320/Picture%20067.0.jpg" border="0" /></a><br /><a href="http://photos1.blogger.com/blogger/5631/1028/1600/Picture%20066.jpg"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/5631/1028/320/Picture%20066.0.jpg" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1125568011909731662005-09-01T17:50:00.000+08:002005-09-01T17:53:36.943+08:00RCE Portrait - 25 August 2005 - 1<a href="http://photos1.blogger.com/img/71/5251/640/RCE%20Portrait%20-%2025%20August%202005%20-%201%20A.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/RCE%20Portrait%20-%2025%20August%202005%20-%201%20A.jpg" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1125568093376299722005-09-01T17:49:00.000+08:002005-09-01T17:54:41.040+08:00RCE Portrait - 25 August 2005 - 2<a href="http://photos1.blogger.com/img/71/5251/640/RCE%20Portrait%20-%2025%20August%202005%20-%202%20A.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/RCE%20Portrait%20-%2025%20August%202005%20-%202%20A.jpg" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1125568125189760442005-09-01T17:48:00.000+08:002005-09-01T17:55:28.953+08:00RCE Portrait - 25 August 2005 - 3<a href="http://photos1.blogger.com/img/71/5251/640/RCE%20Portrait%20-%2025%20August%202005%20-%203%20A.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/RCE%20Portrait%20-%2025%20August%202005%20-%203%20A.jpg" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1124869530557196032005-06-19T23:30:00.000+08:002005-08-30T15:29:21.333+08:00Tasha At 1 Yr. & 6 Months<a href="http://photos1.blogger.com/img/71/5251/640/Tasha%2002%20Jul%2005%201%20-%20Zoom%20In.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/Tasha%2002%20Jul%2005%201%20-%20Zoom%20In.jpg" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1124869633171083412005-06-18T20:30:00.000+08:002005-08-30T15:28:35.860+08:00Tasha At 1 Yr. & 6 Months Whle Confined At Makati Medical<a href="http://photos1.blogger.com/img/71/5251/640/Tasha%2018%20June%2005%206%20-%20MMC.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/Tasha%2018%20June%2005%206%20-%20MMC.jpg" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1124871146465902682005-05-02T23:30:00.000+08:002005-08-30T15:22:46.673+08:00The Twins - Miko & Luigi - On Their 19th Birthday In 2005<a href="http://photos1.blogger.com/img/71/5251/640/R%20birthday"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/R%20birthday%20%2705.jpg" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1114418004684914142005-04-19T04:43:00.001+08:002005-04-25T16:40:41.893+08:00I CAN'T BELIEVE I'M DOING THIS!!!<a href="http://photos1.blogger.com/img/71/5251/640/Mvc-015f-3_24230399.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/Mvc-015f-3_24230399.jpg" border="0" /></a><br /><br /><div align="justify"><span style="font-family:verdana;font-size:85%;">Like the title says above, I really can't believe I'm actually "blogging." It took quite a while for me to even consider doing it. I always thought this was more for people who are not locked in a 9-to-5 existence, or those who have a relatively light workload in the office.</span></div><span style="font-size:85%;"><div align="justify"><br /><span style="font-family:verdana;">I was surprised to learn that many bloggers are actually very busy people, with tons of work to do and deadlines to meet. Turns out that blogging can be a great stress reliever, while creating an avenue or medium to express one's thoughts, ideas and perspectives.</span></div><span style="font-family:verdana;"><div align="justify"><br />I've been in the PR/Corporate Communication business for around 20 years now. Naturally, this kind of work entails a lot of writing, albeit mostly business writing, which requires my output to be very professional, straightforward and concise. It has been many, many years since I wrote for personal purposes in essay form. The rust and trepidation will most likely show for a while.</div><div align="justify"><br />Maybe, that's why I decided to upload photos first. Didn't take too much effort to do so. I'll try to sort them out of the current hodgepodge they're in right now. I also hope to find time to say more about myself in the profile page. For now, those who want to know more may visit my amateur web site: </span></span></div><a href="http://www.geocities.com/rodestrera/homepage.html"><span style="font-family:verdana;font-size:85%;">www.geocities.com/rodestrera/homepage.html</span></a><span style="font-family:verdana;font-size:85%;">. Do let me know what you think.</span><span style="font-family:verdana;font-size:85%;"><div align="justify"><br />Guess that's all for now. Let's all pray for a great and productive week ahead. Warmest regards to all!</div><div align="justify"> </div><div align="justify"></div><div align="justify">Sincerely,</div><div align="justify"> </div><div align="justify"></div><div align="justify"></div><div align="justify"><strong><span style="font-size:100%;">THE ROD</span></strong></span></div>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1114169774016527292005-04-19T04:30:00.000+08:002005-04-25T16:30:52.116+08:00Senator Mar Roxas Visits eTelecare Call Center In Cebu City.<a href="http://photos1.blogger.com/img/71/5251/640/Mar%20Roxas%20-%20CC4%20Group%20Photo%201.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/Mar%20Roxas%20-%20CC4%20Group%20Photo%201.jpg" border="0" /></a><br /><br /><div align="justify"><span style="font-family:verdana;font-size:85%;">We were recently honored by <strong>now-Senator Mar "Mr. Palengke" Roxas</strong> at our Office and Call Center Facility in Cebu City. The good senator brought with him several outstanding high school students from nearby schools to take a peek into a world-class call center. No, those people in the picture above are not the high school students, rather they're some of our valuable managers and colleagues who are based in Cebu. The No. 1 Senator spent over an hour going from one call center agent to another to get a firm sense of what everyone does in this type of job. It was also a heartwarming reunion of sorts for Senator Roxas, his close-in staff and me, since many of us never had a chance to say goodbye to each other after the campaign. Will Sen. Mar run for higher office (Vice President, or even President) five years from now? Your guess is a s good as mine!</span></div>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1115697117632967132005-04-18T23:44:00.000+08:002005-08-30T15:20:35.096+08:00Tasha At 1 Year & 5 Months - 1<a href="http://photos1.blogger.com/img/71/5251/640/Tasha%20At%201%20Yr%20&%205%20mos%204.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/Tasha%20At%201%20Yr%20%26%205%20mos%204.jpg" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1115697136459297372005-04-18T23:43:00.000+08:002005-05-10T11:56:53.973+08:00Tasha At 1 Year & 5 Months - 2<a href="http://photos1.blogger.com/img/71/5251/640/Tasha%20At%201%20Yr%20&%205%20Mos%203.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/Tasha%20At%201%20Yr%20%26%205%20Mos%203.jpg" border="0" /></a><br /><a href="http://www.hello.com/" target="ext"></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1124869405394327162005-04-18T23:42:00.000+08:002005-08-30T15:18:56.646+08:00Tasha At 1 Yr. & 2 Months<a href="http://photos1.blogger.com/img/71/5251/640/Tasha%20-%2013%20Feb%2005.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/Tasha%20-%2013%20Feb%2005.jpg" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1115600429866485612005-04-18T23:41:00.000+08:002005-05-09T11:37:57.280+08:00With Tasha & Her Mom At The Ateneo Campus.<a href="http://photos1.blogger.com/img/71/5251/640/Family%20Shot%20at%20ADMU.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/Family%20Shot%20at%20ADMU.jpg" border="0" /></a><br /><a href="http://www.hello.com/" target="ext"><img style="BORDER-RIGHT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: 0px; PADDING-LEFT: 0px; BACKGROUND: none transparent scroll repeat 0% 0%; PADDING-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-TOP: 0px; BORDER-BOTTOM: 0px" alt="Posted by Hello" src="http://photos1.blogger.com/pbh.gif" align="absMiddle" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1113791476568787992005-04-18T14:40:00.000+08:002005-04-25T17:31:52.763+08:00Tasha At 3 Months With Mommy.<a href="http://photos1.blogger.com/img/71/5251/640/Tasha%20At%203%20Months%20With%20Mommy.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/Tasha%20At%203%20Months%20With%20Mommy.jpg" border="0" /></a><br /><br /><div align="justify"><span style="font-family:verdana;font-size:85%;">Just to prove to all what a huge baby Tasha was when she was three months old, here's a picture of her with her mom inside the car. There was no trick photography or optical illusion involved. I have lots more photos of Tasha taken over these past months. I still need more time to sort and upload them. So, stay tuned!</span></div>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0tag:blogger.com,1999:blog-12247950.post-1113792896320754242005-04-18T14:39:00.000+08:002005-04-25T16:08:44.386+08:00Tasha At 3 Months - Part 2.<a href="http://photos1.blogger.com/img/71/5251/640/TASHA_3_MO._2_24250790.jpg"><img style="BORDER-RIGHT: #000000 1px solid; BORDER-TOP: #000000 1px solid; MARGIN: 2px; BORDER-LEFT: #000000 1px solid; BORDER-BOTTOM: #000000 1px solid" src="http://photos1.blogger.com/img/71/5251/320/TASHA_3_MO._2_24250790.jpg" border="0" /></a><br /> <a href="http://www.hello.com/" target="ext"><img style="BORDER-RIGHT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: 0px; PADDING-LEFT: 0px; BACKGROUND: none transparent scroll repeat 0% 0%; PADDING-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-TOP: 0px; BORDER-BOTTOM: 0px" alt="Posted by Hello" src="http://photos1.blogger.com/pbh.gif" align="absMiddle" border="0" /></a>Anonymoushttp://www.blogger.com/profile/11877043108296869635noreply@blogger.com0